About Us · AWSUM School News
Since 2013 · At the heart of SA schools

We put every school's story on the map.

AWSUM News is South Africa's largest school news platform — a place where every result, every achievement and every proud moment gets published, shared and celebrated. Big school or small, big win or first step.

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Schools across South Africa
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Website impressions / month
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Article reads / month
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Read on mobile, in the moment
How it started

We changed the landscape of school news.

Before AWSUM launched in 2013, only the biggest achievements from the biggest schools ever made it into traditional print — and even then, space was tight. The brilliant ordinary moments that fill a school year? They went unseen.

So we built something different: a platform where all school news matters. Academics and athletics. Culture and leadership. Provincial champions and the Grade 1 who finally tied her own laces. By publishing every achievement — big or small — we help learners build confidence, self-esteem and recognition in the communities they live in.

Today AWSUM is the largest school news publisher in the country, reaching learners, parents, teachers and communities every single day through our news website and social channels.

"Their parents are our readers. Real families. Real attention."
— What makes AWSUM, AWSUM
Our DNA

Student empowerment, access and opportunity.

Everything we publish comes back to three things we believe every learner deserves. They're the same values that make schools want to share their news with us — and parents want to read it.

Every achievement counts

We publish the wins that other outlets skip. Recognition shouldn't be reserved for the few — it builds confidence in the many.

Hyper-local & trusted

Province-by-province, town-by-town. The right school news reaches the right community, in a positive, brand-safe space families already trust.

Built for learners, about learners

A platform designed around the people in the photos — with engagement and viewability rates that sit above global benchmarks.

Why it matters

When a learner sees their name in the news, something shifts.

National footprint

A connected network of more than 4 000 schools spanning every province in South Africa.

Daily, hyper-local content

Fresh, relevant stories that schools and parents return to day after day.

Proven engagement

Impressions and viewability that outperform global benchmarks — because people actually read.

A positive environment

Good news, achievements and community pride — never clutter, never controversy.

One connected local story

AWSUM & LoveLocal

Schools

AWSUM News

The vibrant world of schools — their news, achievements and sport — bringing an engaged, family-focused audience together around the stories they care about most.

Community

LoveLocal

Extends the story into the broader community, showcasing the local businesses, services and experiences that support the families behind every school.

For schools

Submit your school's news.

All schools are invited to send AWSUM School News every happening, event, achievement and result — in academics, culture, sport and even alumni news. There is no limit to the amount of online news you send to our dedicated AWSUM School News platform, and no cost to your school for online publication.

In return, we simply ask that schools who submit articles kindly share the given links to their posted school news on their social media and other communication platforms — so their community can enjoy them.

Get in touch

Let's tell your story together.